The Impact of Mass Media Effects on Organic Destination Image: Singapore as a Case Study

Published in China Tourism and China Hotel-Branding Forum 2013, Hong Kong, 2013

Recommended citation: Chan, R. & Wang, D. (2013). The Impact of Mass Media Effects on Organic Destination Image: Singapore as a Case Study. China Tourism and China Hotel-Branding Forum 2013, Hong Kong, 16-18 May, 2013 (2013) (ISBN: 978-962-850-5944) https://research.polyu.edu.hk/en/publications/the-impact-of-mass-media-effects-on-organic-destination-image-sin