Dr. Dan WANG

Dr. Dan WANG

Associate Professor, SHTM, PolyU

Metrics for Destination Marketing in An Era of Interactive Marketing

Published in 42th TTRA Annual Conference. London, Ontario, Canada, 2011

Recommended citation: Wang, D., Park, S., & Fesenmaier, D. R. (2011). Metrics for Destination Marketing in An Era of Interactive Marketing. 42th TTRA Annual Conference. London, Ontario, Canada, 19-21 June, 2011. https://research.polyu.edu.hk/en/publications/the-impact-of-mass-media-on-hotel-frontline-employees-attitude-an

Conference paper

Download paper here

Wang, D., Park, S., & Fesenmaier, D. R. (2011). Metrics for Destination Marketing in An Era of Interactive Marketing. 42th TTRA Annual Conference. London, Ontario, Canada, 19-21 June, 2011.