Keeping up with the joneses: emergence of travel as a form of social comparison among millennials

Published in Journal of Travel & Tourism Marketing, 2018

Recommended citation: Siegel, L. A., & Wang, D. (2019). Keeping up with the joneses: emergence of travel as a form of social comparison among millennials. Journal of Travel & Tourism Marketing, 36(2), 159-175. https://doi.org/10.1080/10548408.2018.1499579

Journal Article

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Siegel, L. A., & Wang, D. (2019). Keeping up with the joneses: emergence of travel as a form of social comparison among millennials. Journal of Travel & Tourism Marketing, 36(2), 159-175.