Dr. Dan WANG

Dr. Dan WANG

Associate Professor, SHTM, PolyU

Engaging customers for value co-creation through mobile instant messaging

Published in 2018 Global Marketing Conference at Tokyo, 2018

Recommended citation: Lei, S.S.I., Ye, S., Wang, D., & Law, R. (2018, July). Engaging customers for value co-creation through mobile instant messaging. Paper presented at 2018 Global Marketing Conference at Tokyo. https://db.koreascholar.com/article.aspx?code=351692

Conference paper

Download paper here

Lei, S.S.I., Ye, S., Wang, D., & Law, R. (2018, July). Engaging customers for value co-creation through mobile instant messaging. Paper presented at 2018 Global Marketing Conference at Tokyo.