Do loyalty programs really matter for hotel operational and financial performance?

Published in International Journal of Contemporary Hospitality Management, 2018

Recommended citation: Hua, N., Wei, W., DeFranco, A. L., & Wang, D. (2018). Do loyalty programs really matter for hotel operational and financial performance?. International Journal of Contemporary Hospitality Management.. https://doi.org/10.1108/ijchm-12-2016-0643