Exploring the persuasive power of virtual reality imagery for destination marketing

Published in 2016 Travel and Tourism Research Association Annual International Conference: Leading Tourism Research Innovation for today and tomorrow, Vail, Colorado, USA, 2016

Recommended citation: Tussyadiah, I., Wang, D., & Jia, C. Exploring the persuasive power of virtual reality imagery for destination marketing. 2016 Travel and Tourism Research Association Annual International Conference: Leading Tourism Research Innovation for today and tomorrow, Vail, Colorado, USA, 14-16 June, 2016 (Jun 2016) https://scholarworks.umass.edu/ttra/2016/Academic_Papers_Oral/25/