Factors influencing the popularity of branded content of integrated resort in social media

Published in The 21st Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Philadelphi, PA, USA, 2016

Recommended citation: Lei, S., & Wang, D. Factors influencing the popularity of branded content of integrated resort in social media. The 21st Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Philadelphi, PA, USA, 7-9 January 2016 (May 2016) https://research.polyu.edu.hk/en/publications/factors-influencing-the-popularity-of-branded-content-of-integrat