Mobile-based value co-creation: contextual factors towards customer experiences

Published in Annals of Tourism Research, 2020

Recommended citation: Kirillova, K., Wang, D., Fu, X., & Lehto, X. (2020). Beyond “culture”: A comparative study of forces structuring tourism consumption. Annals of Tourism Research, 83, 102941. https://doi.org/10.1016/j.annals.2020.102941