Dr. Dan WANG

Dr. Dan WANG

Associate Professor, SHTM, PolyU

The effectiveness of tryvertising in hotels

Published in International Journal of Hospitality Management, 2020

Recommended citation: Lei, S. I., Nicolau, J. L., Xiao, Q., & Wang, D. (2020). The effectiveness of tryvertising in hotels. International Journal of Hospitality Management, 85, 102403. https://doi.org/10.1016/j.ijhm.2019.102403

Journal Article

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Lei, S. I., Nicolau, J. L., Xiao, Q., & Wang, D. (2020). The effectiveness of tryvertising in hotels. International Journal of Hospitality Management, 85, 102403.