Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry

Published in Journal of Hospitality & Tourism Research, 2019

Recommended citation: Lei, S. I., Ye, S., Wang, D., & Law, R. (2020). Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry. Journal of Hospitality & Tourism Research, 44(2), 229-251. https://doi.org/10.1177/1096348019893066